Robert "Bobby" Fetzer

Bobby passed away on April 30th, 2006 at the young age of 50. He gave his family all the tools, and showed them a few roads that they could take in life. He was a man of diversity, always searching out new ideas in life and business. He grew up on at his family’s ranch, where at a young age he and his siblings took care of sheep, cows, and old vineyards. Later, he and his family started Fetzer Vineyards in 1968. He worked in warehousing, vineyards, and grape acquisitions among others, until the family felt the winery was getting too large, and their lives were further distancing from the rural life they once had.

Bobby always loved the land, and farming and ranching was entwined in him. Every thing he farmed was either done so Organically, or Biodynamically. The vineyards and cattle he raised followed suit, and he called his operation "Masút", which means dark rich earth in the Pomo Indian language.

His wife and two boys joined him in the business, and today are continuing to build upon the values and principles he shared with them.

Ben Fetzer

Ben manages the cattle and farming operations in Covelo.

Jake Fetzer

Jake manages the wine operations and sales and marketing.